It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing like they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business 3 months or 30 years, there is always room for improvement. Here is a list of seven small business marketing ideas and tips to give you a competitive edge.
1. Make Data Cleaning a Routine
Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.
Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!
Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’re on your way to more trustworthy data.
2. Know Your Audience
When considering small business marketing ideas, think about your audience. Who are they? What do they do? How can you help them do it better?
Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. Done well, a buyer persona will take on a life of its own and give you a target. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.
Lastly, don’t forget to take a funnel position into account when creating buyer personas. For example, a customer that needs nurturing will require a different message than someone ready to buy. You should be having conversations at the right time to be sure you aren’t too late or too soon.